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What’s the difference between sports marketing and sports management?


What’s the difference between the sports marketing and sports management course in college?

Thanks.

I’ve never taken the course, but I do have a marketing background. Marketing involves communicating with consumers. In the case of sports marketing it involves get consumer to buy more Sports stuffs….ie) tickets, jerseys, anything that has a logo or "brand" on it.

Sports management would involve contracts, dealing with talent, managing workers ie. sports talent etc.

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This entry was posted on August 15, 2010, 9:10 pm and is filed under Sports. You can follow any responses to this entry through RSS 2.0. You can leave a response, or trackback from your own site.

  1. #1 by James G on August 16, 2010 - 2:18 am

    I’ve never taken the course, but I do have a marketing background. Marketing involves communicating with consumers. In the case of sports marketing it involves get consumer to buy more sports stuffs….ie) tickets, jerseys, anything that has a logo or "brand" on it.

    Sports management would involve contracts, dealing with talent, managing workers ie. sports talent etc.

    References :

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  2. #2 by eucheredu on August 16, 2010 - 2:49 am

    At the college administrative level, for example, the sports management graduate would be the one who worked toward a job as the college’s athletic director. A sports marketing graduate might get a job as the college’s sports information director, and would write press releases, news articles, etc. quoting the college’s athletic director. It’s primarily a matter of managing people versus managing information. And yes, while you can head down the PR/media relations/information director road, most jobs have a sales aspect to them when you have a marketing degree, so consider whether that’s right for you.

    Good luck!
    Hayli Morrison
    Mktng. Comm. Specialist
    http://www.RiseSmart.com/jobs
    References :

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(will not be published)

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